Tassele started with a dream—a dream of a woman who decided to chase her passion and follow her heart. As women, we often put our families and others first, but deep within, our dreams never stop calling. This is where my journey as an entrepreneur began.

Founded by Ashwini S Mali, Tassele was born out of the desire to help every woman create her own identity and confidently pursue her dreams. It’s about embracing who you are and celebrating the beauty in your unique style.

Our Philosophy

Tassele is built around the core belief that every woman is beautiful and confident in her own style. We understand that true style doesn’t just come from the clothes you wear, but from the way they make you feel. Our collections are designed to give you the confidence to express yourself through easy, breezy, comfortable fashion with minimal detailing.

What Sets Us Apart

At Tassele, we offer contemporary Indo-Western designs that combine elegance with comfort. Each piece is carefully handcrafted with pure cotton and block prints, bringing you the best of traditional artistry and modern style.

We focus on quality and comfort—clothing that moves with you, feels light, and fits effortlessly into your everyday life.

Our Vision

In a world where less is more, we focus on creating a fashion space that celebrates simplicity, elegance, and individuality. Inspired by contemporary art and timeless techniques, we aim to offer more than just fashion—we aim to offer a lifestyle.

Our Mission

At Tassele, we are committed to providing women with clothing that not only looks restored but feels relevant to the modern woman’s journey. Our mission is to help you feel gorgeous, confident, and empowered in every dress you wear.